Reinventing the
Sheraton Brand
Sheraton does not serve just a few personas on a single guest journey through a single property. Delivering thousands of Signature Moments to thousands of guests on thousands of individual journeys across 500 Sheraton properties—day in, day out—is made possible through digitally-enabled orchestration.
The Marriott Digital team worked closely with the Sheraton Brand Team to design, develop, and deploy a set of signature features, that utilize digital to engage guests, maximize public space usage, and augment associate-delivered services with up-to-date information and recommendations.